Durex Sampling Campaign Raises Awareness Of New Product Range And Distributes 20,000 Samples Over 4 Days
BACKGROUND
- Durex naturals intimate gels are made of 100% natural ingredients.
- Confero Marketing helps brands and services to directly reach their target consumer audiences through carefully brand-matched campaigns.
AIMS & OBJECTIVES
- Raise brand awareness and distribute samples of Durex Naturals Intimate gels.
- Normalise the conversation in relation to the natural use of this type of product.
EXECUTION
- Sampling campaign at 2 stations (2 days per station); London Victoria and Manchester Piccadilly Stations.
- Branded stand and brand ambassadors to distribute product samples with support leaflets.
- Sampling campaign was supported by digital screen advertising for the campaign.
RESULTS
- 20,000 samples distributed over the four days of the activation.
- Increased brand awareness of visitors to the stations during the sampling; 630,000+ combined footfall in the stations on the live days of the activity.
"We were able to engage
with commuters on their
way home for the Easter
Bank Holiday Weekend in London Victoria and visited Manchester Piccadilly the
following week. The brand
ambassadors distributed
20,000 samples over the
four days and found the
combination of the sampling
activity with digital
advertising amplified brand
awareness with visitors of
the stations."
Stephen
Confero Marketing
